Project managed the inaugural film series Modern Cinema, liaising directly between SFMOMA and SFFILM (formerly SF Film Society) to organize assets for web and print materials. Crafted multi-channel media plan to support ticket sales to membership and public.

As interim Marketing & Sales Director for SFMOMA leading up to and during the reopening of the expanded museum, I pursued and secured more than XX of in-kind media support to extend the reach of the opening campaign.

https://www.sfmoma.org/get-involved/corporate-engagement/media-partners/

As part of the campaign to support the Saint Francis Foundation, we utilized market research to hone in on key message points to elevate the Saint Francis Memorial Hospital and Saint Francis Foundation brand.

We included paid social media as part of the Saint Francis Foundation’s brand awareness campaign.

Worked with web developer to implemen a new website for the San Francisco Girls Chorus launched in Fall 2015.

May 2016.

Led the creative development of all marketing collateral designed for the David Hockney: A Bigger Exhibition, Keith Haring: The Political Line, and Modernism from the National Gallery of Art campaigns at the de Young Museum. 2013–2015.

Rack cards to support exhibitions at the de Young Museum, including Diebenkorn: The Berkeley Years, David Hockney: A Bigger Exhibition, and Modern Nature: Georgia O’Keeffe and Lake George.

Promotional travel partnership with San Francisco Travel to support Keith Haring: The Political Line exhibition on view at the de Young Museum. November 2014.

Streaming broadcast and display banners were included in the digital advertising strategy for the Keith Haring: The Political Line exhibition campaign.

Organized partnership with Joie de Vivre hotels in conjunction with Keith Haring: The Political Line exhibition on view at the de Young Museum. November 2014.

Directed the redevelopment of the de Young Museum’s Map and Visitor Guide into a suite of materials for visitors that offered tours and helpful information that was easy to navigate and current with changing artwork and featured exhibitions.

Re-envisioned the de Young Museum’s visitor map to provide better way-finding markers and accurate gallery descriptions.

Instituted a monthly calendar with featured public programs events, exhibitions, and collection highlights at the de Young and Legion of Honor museums—an asset that had not previously been created or distributed to visitors.

As part of promotions to drive attendance to the Modernism from the National Gallery of Art exhibition (on view June–October 2014) at the de Young, my team partnered with Flavorpill to host an on-site yoga event. This experience included museum admission with added incentives for a return visit.

Out of home and billboard advertising, both in Golden Gate Park and in targeted geographic regions of the Bay Area, supported the marketing plan for the de Young’s exhibition, The Art of Bulgari, on view September 2013–February 2014.

Promotions launched to drive audiences to visit The Art of Bulgari (on view September 2013–February 2014) included coupons for discounted admission, which were distributed to select audiences.

Partnered with local La Boulange bistro restaurants to offer a limited-time admission discount to their customers and to drive visitation for the Legion of Honor’s Intimate Impressionism exhibition. March–August 2014.

Working with Ghirardelli Chocolate, promotions were run to drive visitation to Intimate Impressionism at the Legion of Honor. March–August 2014.

Print ad promoting the Intimate Impressionism exhibition on view at the Legion of Honor (March–August 2014), run in the San Francisco Chronicle.

Retargeting display banner ads were run in support of special events, including ArtPoint’s annual gala, and the museum stores at the de Young and Legion of Honor.

Advertorial insert was designed and executed in partnership with the San Francisco Chronicle. All Sunday newspaper subscribers and on-site visitors received a copy of this insert, which provided exhibition highlights, curatorial essays, and a list of cultural activities and programs available to visitors at the de Young Museum and around Golden Gate Park. This piece greatly enriched the visitor experience and provided a multi-purpose marketing tool for increased awareness. January–June 2013.

Working with an international Dutch cheese producer and supplier, the Girl with a Pearl Earring exhibition (on view at the de Young Museum January–June 2013) was promoted in local grocery stores throughout the Bay Area and San Francisco, including Safeway, Andronico’s, Mollie Stone’s, and Lucky. Coupon stickers were placed on cheese packaging with discount codes and exhibition messaging.

Partnering with Ghirardelli Chocolate to produce customized chocolate packaging and select flavors, the de Young Museum and Legion of Honor museum stores sold chocolate bars during the run of the Girl with a Pearl Earring exhibition at the de Young Museum. January–June 13. Ghirardelli Chocolate further promoted the exhibition in-stores to international travelers and tourists.

Collateral for the Girl with a Pearl Earring exhibition at the de Young museum. January–June 2013

Added value public transit advertising, negotiated in partnership with the SFMTA, to support the Girl with a Pearl Earring exhibition at the de Young Museum. January–June 2011.

Ticket giveaway promotion organized with partner SF Travel to drive attendance to The Fashion World of Jean Paul Gaultier (March–August 2012) at the de Young Museum.

March 2012.

2012.

Led the 2012 program design and marketing plan.

Served as key marketing oversight for all produced pieces advertising The Modern Ball supporting SFMOMA in 2012.

Led the media planning and buying of the San Francisco Symphony’s Black & White Ball (2012) including all marketing and promotions.

As part of the SF Symphony’s 100 Years campaign, media sponsor SF Chronicle published an advertorial insert.

Marketing collateral created for 100 Years campaign at the SF Symphony.

Led the rebranding and execution of the San Francisco Symphony’s summer concert series (formerly called Summer at the Symphony), including all media planning and buying, all creative and copywriting, subscriptions and single tickets, projections, pricing, and reporting, as well as media partnerships.

Promotional partnership with Ghirardelli Chocolate in conjunction with Summer & the Symphony campaign at the SF Symphony.

2011.

Collateral in support of the Holidays with the San Francisco Symphony advertising campaign. November–December 2011.

Let marketing for the Los Angeles Master Chorale’s Inaugural Concert and Gala held at the Walt Disney Concert Hall. 2003.